Phase Overview
With research insights in hand, this stage focuses on defining the core problem and
conceptualizing solutions. It’s where user personas, journey maps,
and
problem statements come to life. Clarity at this stage ensures we're solving the right problems
in the
right ways.
Conceptualization Methods
- • User Personas & Empathy Mapping
- • Journey Mapping & Service Blueprints
- • "How Might We" Questions
- • Problem Statements & Insight Clustering
- • Brainstorming & Early Concept Sketches
Define & Conceptualize Framework
Goals
- Align the team on a clear problem definition
- Prioritize user pain points & opportunities
- Create a foundation for ideation
Techniques
- Persona development from research data
- Customer journey & touchpoint mapping
- Reframing problems into opportunities
- Insight-driven brainstorming prompts
Outputs
- Personas & journey maps
- Problem statements
- Opportunity areas for ideation
- Initial concept sketches